Its a fact that the next generation of interactive entertainment is without a doubt making all the right moves to support the new advances in display and graphical enhancement. Indeed, the film, music and broadcast industry has pretty much led the way so far in this area. However, the audio features and functionality of HD are on the whole being forgotten, despite there actually being a larger install base of consumers that can benefit from the audio features of HD compared to its graphical counterpart. The delivery platforms are already enabled for HD audio and it is only the imagination of content developers that is leaving consumers with what is essentialy only half of the HD experience.
Whilst it can be said that the whole HD audio related area can be a minefiled of technologies and features that are baffling on the surface, GamesoundLtd has some quite unique experience and insight into the right technologies to choose and more importantly how to implement them to provide a real HD audio experience.
Some of the projects we have been involved with recently include:
HD MUSIC VIDEO IN 7.1
SUBSCRIPTION BASED AUDIO AND CONTENT STREAMING
PAY PER PLAY IMPLEMENTATION
IN GAME ADVERTISNG
CE / GAMES TECHNICAL MARKETING
On the face of it it may not seem exciting, but when you considder that the majority of these efforts are for the Music and Broadcast industry, it can be said that they are leading the field with the interactive entertainment industry being left far behind! - Which when you considder that the Interactive entertainment indsutry is being presented as "THE NEXT GEN", does make a sobering thought.
However, some progress is being made in the interactive entertainment indsustry and we are pleased to say that we are helping set the trends that the consumer will expect to hear there his "next gen" entertainment experience. In a world where there are only so many ways you can kick a ball, drive a car or shoot a gun, the consumer will expect more added value for his cash - especialy when they know that the hardware is capable of such features and that other content vendors (Film, Music, Broadcast) are providing it to them.
We are delighted to say that we can offer advice, solutions and that all important imagination that can help make your project a real HD experience that the consumer will sooner or later start to expect for his hard earned cash. You can sit back and see which way the industry will go, or you can join the growing number of developers that are taking it seriously to help make the transition from a branding of "just games" to that of full fat entertainment.
